Welcome to our free online

Search Engine Optimization and Search Engine Marketing (SEO and SEM)

study program. We have published SEO study course materials as three lessons each week, over seven weeks. If you need assistance during the study program just holler or if you are in immediate need of a SEO or SEM or optimization support SEMP is here and available to assist. You may email us for a reply within 72-hours. To begin, SEO and SEM are logical modus operandi employed by companies and SEO people to improve both the quality and quantity of traffic to their website(s).The overall goal of SEO or SEM is to ensure a website(s) ranks higher in search engine results pages for keywords or key phrases applicable to their company, service, product or ideas. This in turn creates more targeted visitors to websites improving market awareness and/or sales. This guide to seo will assist you to learn how to optimize your web pages and improve your SEM...
SEO & Search Engine Marketing Made Easy by SEMP - SEO Study Course - This guide to seo will assist you to learn how to optimize your web pages and improve your search engine marketing

In the world of SEO and SEM, many SEO people manage numerous SEO campaigns for clients who seek to increase their consumer reach, improve website traffic and search engine rankings. How do you differentiate between good SEO firms with those black hat SEO companies (peddlers) that mean trouble for your online future? HOW TO CHOOSE THE BEST SEO PEOPLE FOR YOU! Do not think a number one search engine ranking means the SEO firm you choose is ethical. The search engine rank pages change frequently and black hats appear and often disappear when the search engines catch them exploiting their algorithm, but by that time the ‘black hat’ peddlers may have caused their damage and many informed buyers might be hurting too! We all know that success and failure on the Internet is about optimized content and effective SEM. Your rankings are often the difference between success and failure. It takes SEO people time, trial and error and constant updating to mount a successful SEM campaign…
Continue Reading How to Choose your SEO Firm - It takes SEO people time, trial and error and constant updating to mount a successful SEM campaign...

What does search engine optimization mean

and what are the on-page SEO and off-page SEM factors that will make your website successful? On-page SEO – the content (words), graphics and photographs (eye-candy) that sell your service, product or ideas must be carefully crafted, relevant and ‘natural’. The information must tell search engines and browsers the same story, but the techniques you use to please search engines and browsers are not always aligned. Off-page SEM- links or code that points to your website must be carefully chosen, crafted and relevant to the target URL (web page) and tell search engines and browsers about your web page content. SEO is a global term used to describe SEO and SEM work done both on page and off page. We have decided to refer to work on our web pages as SEO-search engine optimization and work marketing online off our web pages as sem – search engine marketing to help reduce confusion. Recently, we talk about Google...
Continue Reading SEO - Directory Submit

Very simply speaking, on-page search engine optimization means to optimize content on your web pages so that search engines can analyze and rank your web page favorably. The words and graphics that appear on each web page, we describe as content. By web page content we mean the information that sells your company, product, service or ideas to search engine users. Carefully crafted words and graphics on web site pages are very important and must contain naturally written work using on-page SEO factors. What are those factors, read our SEO guide. SEMP ensures that your web pages have the best chance of ranking by: Keyword Analysis & Research - choosing of right keywords and key phrases is crucial to improve the quality of search engine traffic and search results. Keyword analysis and careful key word and key phrase selection ensures significant increases in the number of targeted visitors to your website. This is especially true for our multi-language websites...
Continue Reading ON PAGE SEO – OFF PAGE SEM - This is especially true for our multi-language websites...

For a SEO focused web design start with a plan that equals website traffic. Search Engine Marketing People (SEMP) always starts with a website plan that equal traffic. Our focus is simple content management websites that are search engine and search engine optimization friendly so that clients can self-manage. Research will save your money in the short & medium terms. SEMP start the website development process – Search Engine Optimization Upwards – once we have a website plan, only then will SEMP start building a website. Believe us when we say that this strategy will save you money both now and in the future. Design comes from your SEO strategy. SO! Please forget about website design until you have researched and chosen your keywords, key phrases, pages and content, and developed your internal link strategy; do not fuss, from the first moments your plan starts to take shape ‘fuel charged’ ideas inspire your SEO focused web design. We always start with your chosen keywords... Continue Reading SEO Focused Web Design - do not fuss, from the first moments your plan starts to take shape ‘fuel charged’ ideas inspire your SEO focused web design…

Directory Submit - we find thousands of ‘so-called’ human edited search engine directories

springing up all over the place, along with

cheap directory submit software

that enables those wanting a ‘quick fix’ to submit their links quickly to hundreds of directories. SEMP believe that the thousands of online directories that appear every day on the Internet is about selling you ‘quick fix’ directory submission software or services that may not support your SEO goals in the medium and long terms. Remember: Not all that glitters is gold. SEMP consider it valuable to submit to certain directories, and agree directory submit can be a valuable part of SEM – search engine marketing. However, we also think that Google and other search engines might ‘devalue’ online directories and attach less importance to their links during the coming years. Think about it. If you were Google looking for quality search results for clients from good companies that invest quality time and effort...
Continue Reading D. Submit - Google looking for quality search results for clients from good companies that invest quality time and effort in their SEO strategy– companies...