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	<title>Search Engine Marketing People</title>
	<link>http://www.searchenginemarketingpeople.com</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Fri, 05 Aug 2011 00:16:02 +0000</lastBuildDate>
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		<title>Successful Internet Businesses Take Control of their Online Reputations</title>
		<description><![CDATA[Successful Internet Businesses Take Control of their Online Reputations

My father always told me that I should jealously guard my reputation and die for my principals – too poignant I know, but his views strike a significant cord today when working with companies to build, repair and control their online reputations.]]></description>
		<link>http://www.searchenginemarketingpeople.com/successful-internet-businesses-take-control-of-their-online-reputations/</link>
			</item>
	<item>
		<title>FREE SEO DOWNLOAD! Reporting &amp; Monitoiring Software &amp; FREE Google SEO Tools</title>
		<description><![CDATA[FREE SEO DOWNLOADS! Reporting &#038; Monitoring Software &#038; FREE Google SEO Tools!!  Check out our free SEO downloads, no credit card necessary, no obligation or buy now with a 30-day money back guarantee!]]></description>
		<link>http://www.searchenginemarketingpeople.com/free-seo-download-reporting-monitoiring-software-and-google-tools/</link>
			</item>
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		<title>REFINING YOUR SEO &amp; SEM STRATEGIES</title>
		<description><![CDATA[Refining Your SEO &#038; SEM Strategies:

The final stage of your search engine optimization strategy is taking the time to reflect on you results and to formulate a new plan of action for the next phase of optimization.

For the most part we have some idea what creates good rankings, increased traffic and link building before we begin.  It is good to run campaigns on a 2 to 3 month cycle with 2 months being the preference for newer websites.  As the site matures you might find it prudent to either increase or decrease that time frame depending on circumstances.]]></description>
		<link>http://www.searchenginemarketingpeople.com/refining-your-strategies/</link>
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		<title>MEASURING YOUR SEO &amp; SEM RESULTS</title>
		<description><![CDATA[MEASURING YOUR SEO &#038; SEM RESULTS> Every successful website should have an effective way of measuring its performance.  Every SEO campaign should have some way of determining the success of its outcome.

Even though SEO, search engine optimization, can create free web traffic it is far from free.  Even if you do not spend any money (or especially if you do not) you are investing a lot of time, effort and energy in the process.]]></description>
		<link>http://www.searchenginemarketingpeople.com/measuring-your-seo-sem-results/</link>
			</item>
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		<title>Developing Link Targets</title>
		<description><![CDATA[Phase 3:  Developing Link Targets

Now its time to look at ways to create more links to your website.  This stage involves actively promoting your website.

In Phase 3, you will be seeking ways to entice or invite other sites to link to your site through creating provocative link targets on your site.  The basic idea is to create a reason or reasons for people to want to link to you.]]></description>
		<link>http://www.searchenginemarketingpeople.com/developing-link-targets/</link>
			</item>
	<item>
		<title>GETTING LISTED IN DIRECTORIES AND VERTICALS</title>
		<description><![CDATA[Phase 2:  Getting Listed in Directories and Verticals

Taking the time to submit your website to web directories is one of the easiest ways to boost your website with search engines.  Through making the simple effort to submit your site to a few general purpose directories, you will find the increased traffic to your site and search engine referrals is well worth the effort]]></description>
		<link>http://www.searchenginemarketingpeople.com/getting-listed-in-directories-and-verticals/</link>
			</item>
	<item>
		<title>DEVELOPING A PLAN FOR BUILDING LINKS</title>
		<description><![CDATA[Developing a plan for building links

The rest of this chapter will focus on four stages of linking building and promotion:

Phase 1:  Inventorying Your Assets

Phase 2: Getting Listed in Directories and Verticals

Phase 3:  Developing Link Targets

Phase 4:  Promoting your Site]]></description>
		<link>http://www.searchenginemarketingpeople.com/developing-a-plan-for-building-links/</link>
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	<item>
		<title>LINK BUILDING AND DEVELOPMENT</title>
		<description><![CDATA[The Concept of Link Building

If you know anything about Search Engine Optimization, SEO, you have realized by now that building links is extremely important to the success of a website.  However, for the sake of avoiding confusion we refer to link building as search engine marketing or SEM.]]></description>
		<link>http://www.searchenginemarketingpeople.com/link-building-and-development/</link>
			</item>
	<item>
		<title>BODY TEXT AND MODIFIERS &#8211; CONTENT CREATION</title>
		<description><![CDATA[As the text of the webpage is important when it comes to making a site friendly for users, it is important to write using a natural and flowing style, making sure to include keywords and phrases (and their variations) in wherever and whenever it makes logical sense to a human visitor to the site.

Be sure your text is appealing and interesting and not just an exercise in trying to squeeze in as many keywords and phrases as possible.  However, do consider that you might get a boost in the rankings by including primary search terms in the first paragraph.]]></description>
		<link>http://www.searchenginemarketingpeople.com/body-text-and-modifiers-content-creation/</link>
			</item>
	<item>
		<title>WEB PAGE OPTIMIZATION</title>
		<description><![CDATA[The process of optimizing web pages is actually quite simple, particularly if you have done a good job of organizing your website and developing your keyword strategy.  Remember to plan first, design later.  If those two things are in place, then webpage optimization should be quick and easy.]]></description>
		<link>http://www.searchenginemarketingpeople.com/web-page-optimization/</link>
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