Four Easy Steps
&
‘Housekeeping Instruction’
By www.searchenginemarketingpeople.com
Chapter 1
Introduction
Welcome to our free online Search Engine Optimization and Search Engine Marketing (SEO and SEM) study program. We have published our SEO made easy materials as three lessons each week, over seven weeks. If you need assistance during the study program just holler or if you are in immediate need of a SEO or SEM or optimization support SEMP is here and available to assist. You may email us for a reply within 72-hours.
To begin, SEO and SEM are logical modus operandi employed by companies and SEO people to improve both the quality and quantity of traffic to their website(s).The overall goal of SEO or SEM is to ensure a website(s) ranks higher in search engine results pages for keywords or key phrases applicable to their company, service, product or ideas.
This in turn creates more targeted visitors to websites improving market awareness and/or sales. This guide to search engine optimization will assist you to learn how to optimize your web pages and improve your search engine marketing in a clear and concise way Our method of teaching SEO strategies, and in particular, learning SEO online, makes the process time efficient, rewarding and fun.
SEMP POWER developed this free SEO guide to help you learn search engine optimization quickly, easily and in your own time. Learning search engine optimization should not be a daunting task.
Instead, learning SEO and acquiring the necessary skills to mount a successful search engine optimization strategy and search engine marketing campaign should be worthwhile and a productive experience.
Searchenginemarketingpeople.com welcomes you on an adventure to learn search engine optimization and search engine marketing at a pace that suits you with guidance from our staff should you find you need professional help.
In four simple steps, you will develop SEO and SEM strategies that herald greater success. You will build a successful online presence. At any point in your studies, you may contact us by email and we will respond to your questions within 72-hours.
Some aspects of search engine marketing are both time and labor intensive. If you need help, SearchEngineMarketingPeople.com is here to assist.
TABLE OF CONTENTS
| Chapter 1: Introduction & Table of Contents | Week 1a |
| Chapter 2: Overview | Week 1b |
| Chapter 3: Glossary | Week 1c |
| Chapter 4: How Search Engines Work | Week 2a, 2b, 2c |
| Chapter 5: Keyword Strategy Development | Week 3a, 3b, 3c |
| Chapter 6: Site Structure Optimization | Week 4a, 4b, 4c |
| Chapter 7: Web Page Optimization | Week 5a, 5b |
| Chapter 8: Link Building & Development | Week 6a, 6b, 6c, 6d |
| Chapter 9: Measuring SEO/SEM Results | Week 7a |
| Chapter 10: Refining SEO/SEM Strategies | Week 7b |
| Chapter 11: Misc. Information & Summary | Week 7c |
Find SEO articles, SEO reports, SEO tips, and SEO services that are not confusing or overwhelming – read our FREE SEO Made Easy Guide.