My father always told me that I should jealously guard my reputation and die for my principals – a little profound maybe. He was a product of Edwardian Scotland. His views though do strike a significant chord today when working with companies to build, repair and control their online reputations.
Search Engine Marketing People
If you type your company’s name or indeed your own name into any search engine, you will find lots of content shows up, some of this content might be your own or just as likely it is information written, posted or blogged about you or your company by third parties. More worryingly, sometimes it’s written by those who seek to damage your online reputation. We have come across people who do that for a living – like black-hat-optimisation, we avoid such unethical practices.
Search Engine Marketing People will help you ethically ensure that search engine page results reflect the true nature of your business.
The Web is all about content – we are hungry for knowledge. Unfortunately, negative content is written more often by consumers than endorsements – why? – it’s just human nature. Let’s get back to my father again, ‘Andre’ ye remember that bad news travels faster than good news – do-you-ken-son?’
The internet is full of innocent factual errors to malicious attacks on companies and individuals — all negative content is a potential threat to your reputation and livelihood. Worse, there’s little recourse, since responding to attacks just attracts attention to them.
Search engines like Google and Bing rank web pages using multiple criteria such as quality, credibility and popularity. Their mysterious algorithms weigh those three factors — along with many more — to decide which links and content appear at the top of the search engine results pages. Search Engine Marketing People strive to ensure that your name and indeed your online reputation are ethically and positively represented at the top of the search engine results pages in a manner befitting your company or status.
We’ll help you reorder your top search results — and over a period of time push negative links into obscurity — using our long-experience, search engine analysis technologies and search engine marketing strategies based on years of research and development.
Don’t worry about negative content that can’t be deleted because 84% of web searchers never look past the first page search results — you need positive content that will rank higher than negative content in search engines.
Our team of professional writers and editors use information supplied by you and your clients to create truthful biographical material and other custom designed content — that you control and approve.
Replace negative content in your search results with new content posted and promoted using our proven publishing strategy. You’ll have direct access to a reputation adviser and receive periodic email updates and alerts for the duration of our tenure.
Once search engines log and rank your new content (which doesn’t happen overnight), your first page of search results will then reflect you or your business more accurately. Generate the right type of content and poor informational links will be invisible to most internet users.
help [at] searchenginemarketingpeople.com